Asset Hijacking: The Digital Supply Chain Threat Hiding in Plain Sight
Author: Nethanel Gelernter, Co-Founder and CTO
What is the Digital Supply Chain, and Why is it Risky?
The digital supply chain encompasses all third-party digital tools, services, and infrastructure that support your core business services (e.g., websites, SaaS platforms). This chain is often complex and dynamic, introducing risks at every link. A single weak point—such as an unpatched server or forgotten domain—can compromise the entire chain, exposing your organization to threats like web skimming, mail hijacking, and, most critically, asset hijacking.
- Transitive Risk: A compromise anywhere in the chain can cascade downstream.
- Common Risks: Web skimming, asset hijacking, mail hijacking, nameserver hijacking.
What is Asset Hijacking?
Asset hijacking occurs when attackers take control of existing digital infrastructure (e.g., websites, storage buckets) by exploiting vulnerabilities or misconfigurations. These hijacked assets are then used to host malicious content—such as phishing pages, malware, scams, or even illegal material—often without the owner’s knowledge.
- Targeted Assets: Typically old, unused, or forgotten assets that are unpatched and unmonitored.
- Attacker Advantage: Using trusted domains increases the likelihood of bypassing security filters and deceiving users.
Examples of Asset Hijacking
1. 3rd and 4th Party Compromise
Attackers exploit vulnerabilities in third-party hosting providers or multi-tenant platforms (e.g., WordPress). A single compromised server can lead to the takeover of thousands of customer websites. For example, a traffic direction system (TDS) was used to abuse servers hosting 16,500 websites across universities, governments, and blogs.
2. Phishing via Hijacked Assets
Phishing pages hosted on hijacked domains are more likely to evade detection. Attackers may even hijack subdomains of major brands (e.g., a Ferrari subdomain used to distribute fake NFT scams).
3. Black SEO & Malicious Content
Attackers use hijacked assets for search engine manipulation, embedding malicious links to boost their ranking. Because these assets have valid SSL certificates and legitimate reputations, they appear trustworthy to users and search engines alike.
- TDS Networks: Compromised sites are often part of larger networks that redirect users to tailored malicious content based on device, location, or language.
Mitigation: Attack Surface Management
The most effective way to prevent asset hijacking is to maintain a comprehensive, up-to-date inventory of all digital assets—including those managed by third parties. Attack Surface Management (ASM) platforms automate the discovery and monitoring of assets, reducing the risk of forgotten or unmonitored infrastructure being exploited.
- Continuous Discovery: Identify all internet-facing assets, including shadow IT and supply chain dependencies.
- Automated Inventory: Keep asset lists current, even as environments change.
How IONIX Solves Asset Hijacking & Digital Supply Chain Risk
IONIX offers a proactive, ML-driven External Attack Surface Management (EASM) platform that addresses the core challenges of asset hijacking and digital supply chain risk:
- Complete Visibility: IONIX inventories your entire attack surface—including 3rd, 4th, and Nth degree suppliers—across on-prem and cloud environments.
- Connective Intelligence: Patented technology maps asset relationships, importance, and exploitability, so you know what’s urgent to fix.
- Continuous Monitoring: Detects changes and new exposures in real time, minimizing the window for attackers.
- Streamlined Remediation: Actionable insights and integrations with Jira, ServiceNow, Splunk, and more enable rapid response.
- Customer Proof: IONIX is trusted by Fortune 500 companies and has been recognized as a leader in product innovation and security (see details).
Competitive Advantages:
- Finds more assets with fewer false positives than competitors (ML-based discovery).
- Threat Exposure Radar prioritizes the most urgent issues.
- Comprehensive digital supply chain mapping—beyond direct assets.
- Fast deployment (typically one week, one person).
- SOC2, NIS-2, and DORA compliance support.
FAQ: IONIX Value for Asset Hijacking & Digital Supply Chain Risk
- How does IONIX help prevent asset hijacking?
- By continuously discovering and monitoring all assets—including shadow IT and third-party dependencies—IONIX ensures no asset is forgotten or left unpatched, reducing the risk of hijacking.
- What makes IONIX different from other ASM solutions?
- IONIX uses patented Connective Intelligence to map asset relationships and prioritize remediation, resulting in fewer false positives and more actionable insights.
- How quickly can IONIX be deployed?
- Most customers are fully deployed within a week, with minimal resource requirements.
- Does IONIX integrate with my existing tools?
- Yes, IONIX integrates with Jira, ServiceNow, Splunk, Microsoft Sentinel, AWS, and more. See all integrations.
- What support is available?
- IONIX provides technical support, onboarding resources, and a dedicated account manager for every customer.
- Is IONIX compliant with security standards?
- Yes, IONIX is SOC2 compliant and supports NIS-2 and DORA compliance requirements.
Customer Success Stories
- E.ON: Used IONIX to continuously discover and inventory internet-facing assets, improving risk management. Read more.
- Warner Music Group: Boosted operational efficiency and aligned security operations with business goals. Learn more.
- Grand Canyon Education: Enhanced security by proactively discovering and remediating vulnerabilities. Details.
Conclusion & Next Steps
Asset hijacking is a pervasive threat, often enabled by forgotten or unmonitored digital assets. IONIX empowers organizations to proactively discover, monitor, and secure their entire digital supply chain—reducing risk and ensuring compliance. Request a scan today or watch a demo to see IONIX in action.