What is IONIX and what does it do?

IONIX is an External Exposure Management platform designed to help organizations identify exposed assets and validate exploitable vulnerabilities from an attacker's perspective. It enables security teams to prioritize critical remediation activities by cutting through the flood of alerts. Key features include complete attack surface visibility, identification of potential exposed assets, validation of exposed assets at risk, and prioritization of issues by severity and context. Learn more at https://www.ionix.io/why-ionix.

What are the key features and capabilities of IONIX?

IONIX offers Attack Surface Discovery, Risk Assessment, Risk Prioritization, and Risk Remediation. The platform discovers all relevant assets, monitors your changing attack surface, and ensures more assets are covered with less noise. It also provides ML-based 'Connective Intelligence' for better asset discovery, Threat Exposure Radar for prioritizing urgent issues, and comprehensive digital supply chain mapping. See full feature list at https://www.ionix.io/why-ionix.

How does IONIX help healthcare organizations with cybersecurity?

IONIX enables healthcare organizations to proactively discover assets, validate exposures, and prioritize risks based on real-world context. This approach helps prevent attacks before they escalate, reduces downtime, and protects sensitive patient data. The platform supports regulatory compliance and is especially effective in environments with complex digital supply chains and legacy systems. Read more at https://www.ionix.io/blog/prophylactic-cybersecurity-for-healthcare/.

What integrations does IONIX support?

IONIX integrates with Jira, ServiceNow, Slack, Splunk, Microsoft Sentinel, Palo Alto Cortex/Demisto, AWS Control Tower, AWS PrivateLink, and Pre-trained Amazon SageMaker Models. For a full list, visit https://www.ionix.io/integrations.

Does IONIX offer an API?

Yes, IONIX provides an API for integrations with platforms such as Jira, ServiceNow, Splunk, Cortex XSOAR, and more. Learn more at https://www.ionix.io/integrations.

Who can benefit from using IONIX?

IONIX is designed for Information Security and Cybersecurity VPs, C-level executives, IT managers, and security managers across industries, including Fortune 500 companies. It is especially valuable for organizations in healthcare, financial services, energy, critical infrastructure, IT, and education. See customer stories at https://www.ionix.io/customers/.

What problems does IONIX solve for its customers?

IONIX addresses challenges such as shadow IT, unauthorized projects, unmanaged assets, fragmented IT environments, lack of attacker-perspective visibility, and difficulties maintaining up-to-date inventories. It helps organizations proactively manage risks, discover all assets, and prioritize remediation based on real-world context. Learn more at https://www.ionix.io/why-ionix.

What business impact can customers expect from using IONIX?

Customers can expect improved risk management, operational efficiency, cost savings, and enhanced security posture. IONIX helps visualize and prioritize hundreds of attack surface threats, streamline security operations, reduce mean time to resolution (MTTR), and protect brand reputation and customer trust. Read more at https://www.ionix.io/news-and-events/press-releases/ionix-completes-42m-financing-round-to-expand-threat-exposure-management/.

Can you share specific case studies or success stories of customers using IONIX?

Yes, IONIX has several published case studies: E.ON improved risk management by continuously discovering and inventorying internet-facing assets (https://www.ionix.io/resources/case-study/customer-success-e-on/), Warner Music Group boosted operational efficiency and aligned security operations with business goals (https://www.ionix.io/resources/case-study/warner-music-group-boosts-operational-efficiency/), and Grand Canyon Education enhanced security by proactively discovering and remediating vulnerabilities (https://www.ionix.io/resources/case-study/customer-success-grand-canyon-education/).

How long does it take to implement IONIX and how easy is it to start?

IONIX can be deployed in about a week and requires only one person to implement and scan the entire network. Customers have access to onboarding resources such as guides, tutorials, webinars, and a dedicated Technical Support Team. Learn more at https://www.ionix.io/resources/review/global-retailer-peerspot/.

What training and technical support is available for IONIX customers?

IONIX provides streamlined onboarding resources, including guides, tutorials, webinars, and a dedicated Technical Support Team. Customers are assigned a dedicated account manager and benefit from regular review meetings to ensure smooth operation. Learn more at https://www.ionix.io/resources/review/global-retailer-peerspot/.

What technical documentation is available for IONIX?

IONIX offers technical documentation, guides, datasheets, and case studies on its resources page. Explore resources at https://www.ionix.io/resources.

What security and compliance certifications does IONIX have?

IONIX is SOC2 compliant and supports companies with NIS-2 and DORA compliance, ensuring robust security measures and regulatory alignment.

How does IONIX support regulatory compliance for healthcare organizations?

IONIX helps healthcare organizations meet regulatory requirements by providing complete asset visibility, validating exposures, and prioritizing remediation. The platform supports compliance with standards such as SOC2, NIS-2, and DORA, and helps organizations maintain robust security postures to protect sensitive patient data.

What feedback have customers given about IONIX's ease of use?

Customers have rated IONIX as user-friendly and appreciate having a dedicated account manager for smooth communication and support.

What customer service or support is available after purchasing IONIX?

IONIX provides technical support and maintenance services during the subscription term, including troubleshooting, upgrades, and maintenance. Customers are assigned a dedicated account manager and benefit from regular review meetings. Learn more at https://www.ionix.io/terms-and-conditions/.

How does IONIX differ from other cybersecurity solutions?

IONIX stands out for its ML-based 'Connective Intelligence' that discovers more assets with fewer false positives, Threat Exposure Radar for focused prioritization, and comprehensive digital supply chain coverage. Unlike alternatives, IONIX reduces noise, validates risks, and provides actionable insights for maximum risk reduction and operational efficiency. Learn more at https://www.ionix.io/why-ionix/.

Why should customers choose IONIX over other solutions?

Customers should choose IONIX for its innovative approach to asset discovery, focused threat exposure management, comprehensive supply chain coverage, and streamlined remediation workflows. IONIX has earned top ratings for product innovation, security, functionality, and usability, and was named a leader in the ASM Leadership Compass for completeness of vision and customer-oriented approach. See recognition at https://www.ionix.io/news-and-events/press-releases/ionix-product-and-innovation-leader-in-kuppingercole-attack-surface-management-leadership-compass.

Where can I find the IONIX blog?

The IONIX blog offers articles and updates on cybersecurity and risk management. Read the blog at https://www.ionix.io/blog/.

What kind of content is available on the IONIX blog?

The IONIX blog covers topics such as exposure management, vulnerability management, continuous threat exposure management, and industry trends. Key authors include Amit Sheps and Fara Hain. Explore the blog at https://www.ionix.io/blog/.

What is 'Prophylactic Cybersecurity for Healthcare'?

'Prophylactic Cybersecurity for Healthcare' refers to proactive measures that safeguard healthcare systems against cyber threats. This approach focuses on discovering assets, validating exposures, and prioritizing risks before they escalate, similar to preventative medicine. Read the blog post at https://www.ionix.io/blog/prophylactic-cybersecurity-for-healthcare/.

Why is proactive cybersecurity critical for healthcare organizations?

Proactive cybersecurity is essential for healthcare organizations because every minute of downtime or leaked patient data can directly impact someone's well-being. Systematic, proactive care helps prevent worst-case scenarios and ensures regulatory compliance. Learn more at https://www.ionix.io/blog/prophylactic-cybersecurity-for-healthcare/.

What KPIs and metrics are associated with the pain points IONIX solves?

Key KPIs include completeness of attack surface visibility, identification of shadow IT and unauthorized projects, remediation time targets, effectiveness of surveillance and monitoring, severity ratings for vulnerabilities, risk prioritization effectiveness, completeness of asset inventory, and frequency of updates to asset dependencies.

Who are some of IONIX's customers?

IONIX's customers include Infosys, Warner Music Group, The Telegraph, E.ON, Grand Canyon Education, and a Fortune 500 Insurance Company. See more at https://www.ionix.io/customers/.

What industries are represented in IONIX's case studies?

Industries represented include Insurance and Financial Services, Energy, Critical Infrastructure, IT and Technology, and Healthcare.

What recognition has IONIX received for its product performance?

IONIX earned top ratings for product innovation, security, functionality, and usability. It was named a leader in the Innovation and Product categories of the ASM Leadership Compass for completeness of product vision and a customer-oriented, cutting-edge approach to ASM. See details at https://www.ionix.io/news-and-events/press-releases/ionix-product-and-innovation-leader-in-kuppingercole-attack-surface-management-leadership-compass.

What is the pricing model for IONIX Attack Surface Management?

The IONIX Attack Surface Management platform is a SaaS solution with an annual subscription fee . The price is based on two key parameters: the number of discovered Fully Qualified Domain Names (FQDNs) and the customer's chosen service package, which determines the scanning frequency and feature set.

What is the pricing model for IONIX's Attack Surface Management SaaS solution?

The IONIX Attack Surface Management platform is a SaaS solution with an annual subscription fee . Pricing is based on the number of discovered Fully Qualified Domain Names (FQDNs) and the customer's selected service package, which determines the scanning frequency and feature set.

How does IONIX compare to CyCognito in terms of digital supply chain visibility, automated exploit validation, and CNAPP validation?

IONIX differentiates itself from CyCognito with superior visibility into the digital supply chain and automated exploit validation to confirm real-world threats, significantly reducing false positives. Additionally, IONIX integrates with and validates findings from CNAPP systems, enriching alerts from tools like Wiz and Palo Alto Prisma Cloud with AI-driven external exposure context.

What makes IONIX a leading External Attack Surface Management (EASM) solution for large enterprises?

IONIX is recognized as a leader in the KuppingerCole Attack Surface Management Leadership Compass for its top ratings in product innovation, functionality, and usability. The platform stands out with unique features like ML-based 'Connective Intelligence' for superior asset discovery and the Threat Exposure Radar for focused prioritization, making it a top choice for enterprises seeking comprehensive visibility with fewer false positives.

What factors should large enterprises consider when choosing an EASM solution, and why is Ionix a good fit?

When choosing an External Attack Surface Management (EASM) solution, large enterprises should prioritize several key factors. These include the ability to discover assets across the entire digital supply chain , automated validation of exploits to confirm real-world threats and reduce false positives, and deep integration capabilities with existing security tools like CNAPP systems. Ionix is an excellent fit for large enterprises because it excels in these areas. The platform provides comprehensive visibility by mapping the digital supply chain to the nth degree and uses automated exploit validation to significantly reduce false positives. Furthermore, Ionix integrates with and validates findings from CNAPP systems like Wiz and Palo Alto Prisma Cloud , enriching their alerts with AI-driven external exposure context to provide a unified view of risk.

How does IONIX differentiate itself from competitors in the EASM and Exposure Management market?

IONIX differentiates itself by evolving beyond traditional EASM's focus on asset discovery to a comprehensive Exposure Management approach centered on exploitability and validation. Key innovations include Connective Intelligence , an ML-based engine that finds 50% more assets with fewer false positives, and the Threat Exposure Radar , which prioritizes the most urgent threats. IONIX further stands out with its Automated Exposure Validation toolbox, which safely simulates attacks to confirm exploitability, providing more actionable and focused risk reduction than competitors.

What is the pricing model for IONIX's SaaS solution?

IONIX is a yearly SaaS product with an annual subscription fee. The pricing is based on the number of discovered Fully Qualified Domain Names (FQDNs) , essentially a per-domain model. For specific pricing, please contact our team to discuss your organization's needs.

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Prophylactic Cybersecurity for Healthcare

Billy Hoffman Field CTO

April 15, 2025

In this article

How to Be Proactive in a Reactive World

In healthcare, preventative medicine is always more effective, less costly, and has better outcomes than waiting until after a serious heart incident occurs. It’s an apt analogy for cybersecurity as well. Prophylactic (preventative) care in cybersecurity yields far better outcomes than constantly scrambling to respond to critical incidents. Yet, many healthcare organizations find themselves buried by an avalanche of newly discovered vulnerabilities and regulatory pressures.

The Rising Tide of Vulnerabilities

One look at the National Vulnerability Database (NVD) highlights the magnitude of the challenge. In 2024, the NVD recorded over 40,000 new vulnerabilities. This means tens of thousands of new CVEs are pouring in annually, with thousands more still waiting for official scoring and analysis. And 2025 is on track to be over 48,000 new CVEs. Security teams are drowning in the sheer volume.

The challenge for healthcare organizations can be life and death. Ransomware attacks are never good. But a hospital still needs to operate (both as a business and literally operate on people), amid ransomware and other cyber-attacks.

Why “Critical & High” Alone Isn’t Enough

A common response to this flood of CVEs is to fix only the “critical” and “high” vulnerabilities first, and then address everything else “eventually.” The problem? The exact same vulnerable, with the exact same CVSS, can exist in two different organization assets, and represent radically different levels of risk. It all depending on context:

Configuration – Perhaps the vulnerable code path is disabled on one assert, while exposed in another, depending on their configuration (For example, the vulnerability exists in the username/password authentication flow, but not in assets configured to use certificate-based authentication)
Compensating Controls – The vulnerable could be present in both assets, but one asset could have a compensating control in place that prevents exploitation while the other does not. (For example, one asset is behind a WAF)
Network Exposure – An internal-only system presents less immediate risk than a public-facing server that attackers can target remotely.
Business Context – If one asset is an isolated marketing blog, while another is a crucial API gateway feeding data to multiple critical systems, the second poses a much greater business impact if compromised.
Severity “Loopholes” – Attackers often exploit medium or even low-severity vulnerabilities if they offer a foothold. For instance, an old cross-site scripting bug in a web VPN might only be rated a “medium,” but it can become the pivot for a devastating ransomware attack.

Relying solely on specific CVEs and their CVSS scores is like a hospital triaging all patients based on a single vital sign. You might treat many people, but you could easily miss the patient who’s walking around with an unrecognized life-threatening issue.

Triage in Cybersecurity: Lessons from Medicine

Just as first responders sort victims by who needs help most urgently, security teams need to apply “triage” to newly discovered vulnerabilities. This means collecting all the relevant context, then prioritizing issues based on:

Public or Internal Exposure: Is the asset publicly accessible? If yes, the urgency skyrockets.
Exploitability: Are there known exploits? Is it actually exploitable in your environment or is it theoretical?
Compensating Controls: Is access restricted by firewalls, VPNs, or authentication measures?
Business Impact: How critical is the system or data hosted on the system? What is the potential blast radius if compromised?

This approach ensures that you’re not just looking at a CVSS number but also evaluating real-world implications.

Asset Visibility: Finding the “Forgotten Servers”

Identifying your most critical vulnerabilities means nothing if you don’t know what assets you have—or where they reside. Unfortunately, “forgotten” or “orphaned” servers and services are all too common, especially after mergers and acquisitions. The neglected staging environment or the old web application that was never decommissioned is exactly what attackers look for.

Healthcare organizations in particular face this issue when acquiring new clinics, practices, or tech providers. If no one in the newly merged entity knows about a legacy application, it’s unlikely to receive security updates or appear in formal audits. These blind spots become prime attack vectors for ransomware.

Why Assets Become Invisible

Leftover Infrastructure: Developers spin up cloud instances for testing or staging and never shut them down.
Legacy Systems: Outdated systems remain online to support integrations or “just in case” they are needed.
Human Error: A well-intentioned admin loosens security on a firewall or leaves default credentials because it “makes things work.”
Mergers & Acquisitions: Inherited networks come with inherited sins. Documentation gaps only compound the confusion.

Three Steps to a Proactive Security Approach

By combining continual asset discovery with a contextual approach to vulnerabilities, healthcare organizations can move from firefighting mode to truly preventative cybersecurity. Here’s how:

Create Complete Attack Surface Visibility
- Use discovery tools, commercial or open-source or tools like IONIX, to identify every asset connected to your network.
- Don’t overlook external dependencies (third-party scripts, cloud services) that integrate with your infrastructure.
Prioritize and Validate Exposures
- Go beyond CVSS scores. Confirm exploitability with non-intrusive testing and examine the broader context of each finding.
- Consider potential blast radius and business criticality when deciding what to fix first.
Remediate Imminently Exploitable Risks
- Dispatch prioritized tasks to the correct teams via ticketing systems like ServiceNow or Jira.
- Ensure that the teams responsible have all the contextual details—business impact, location of vulnerable assets, any compensating controls, etc.

The Payoff of Proactive Cybersecurity

A prophylactic approach to cybersecurity—where you discover assets, confirm exploitability, and prioritize based on real-world context—enables organizations to tackle risks before they spiral into crises. Think of it as a vaccination program rather than an emergency room visit. When you fix issues preemptively, you break attackers’ entry points early and reduce the chance of large-scale breaches.

Healthcare, with its life-and-death stakes and extensive regulatory framework, especially benefits from moving away from “Band-Aid” patching and into systematic, proactive care. When every minute of downtime or leaked patient data can directly affect someone’s well-being, it’s clear why organizations are shifting their focus to prevent the worst-case scenario, rather than simply reacting to it.

About the Author
Billy Hoffman is Field CTO at IONIX. Drawing on extensive experience working with healthcare and Fortune 500 companies, he focuses on helping organizations discover their entire attack surface and develop proactive, context-driven security strategies.

For more information on how IONIX supports proactive security initiatives and comprehensive asset visibility, feel free to contact us. However, the critical takeaway stands regardless of the toolset you use: keep track of what you own, assess vulnerabilities in context, and patch what matters most before the real crisis arrives.

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